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Creative

Nike Dares China to Rule The World of Football in New Campaign

Hamlet, 1 month ago

Produced by Hamlet, with creative by W+K Shanghai 'Dare to Become' envisions a future where the greatest football player is Chinese

As World Cup fever gripped the world China, once again, watched from the sidelines. The last time China even made the tournament was all the way ba... Read more

Creative

Geometry Global Korea Appoints Young Kim as Executive Creative Director

Geometry Global, 1 month ago

Previously, Young worked at Hakuhodo Japan, winning and operating Coca-Cola, Toyota and more

Young Kim, a multifaceted artist whose work spans from fashion exhibition to commercial directing, joined Geometry Global Korea as the Executive Cr... Read more

Creative

BBH China's Quirky Mento's Campaign Challenges Chinese People to Make Real Life Connections

BBH Shanghai, 1 month, 1 week ago

The experiment was carried out in a café in Kuala Lumpur that attracts a broad mix of clientele

BBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international ... Read more

Creative

W+K Shangai Turns An Everyday Dad into The Matrix's Neo for BMW's All-New X3 Campaign

Wieden+Kennedy Shanghai, 1 month, 1 week ago

Fourteeen minute film was released on 'Father's Day' under the banner that it's the reliable car for reliable people

For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superh... Read more

Creative

Mullenlowe Shanghai's Dulux Campaign Challenges China to Take Care of Nature

MullenLowe Asia Pacific, 1 month, 2 weeks ago

'Return Your Home to Nature' is aimed at consumers throughout Mainland Chinato inspire them to create a safe and healthy living environment

MullenLowe Shanghai has launched a new campaign for AzkoNobel’s Dulux Forest Breath BioCare Paint.Utilising both TVC and print, the new product lau... Read more

Creative

Stink's Nieto Directs Brilliantly Bizarre WuFangZhai Spot

Stink Films, 1 month, 2 weeks ago

Produced by Stink Beijing, 'Grainmen' visualises rice grain odyssey from source to dumpling

Chinese food company Wu Fang Zhai has worked with Social Lab Beijing and Stink Beijing to create a story to convey the precious source and selectio... Read more

Awards and Events

Serviceplan Group and TrendOne to Host LaFutura for First Time in Shanghai

Serviceplan, 2 months, 1 week ago

LaFutura aims to bridge the gap between trends, innovation and tomorrow's opportunities

This year, the future is in Shanghai: TrendOne, PDMA.org and Serviceplan Group China are hosting the LaFutura conference in the Chinese metropolis ... Read more

Creative

Kids Talk Tough in New Nike Campaign by R/GA Shanghai

R/GA APAC, 2 months, 1 week ago

Don’t Call Me Precious was launched to coincide with Children’s Day in China and embraces the challenges of sport

Resisting the trend of saccharine parental sentimentality towards children in China, the work heroes junior sporting stars who make it clear they d... Read more

Hires, Wins & Business

TBWA\China Names Ronnie Wu as CCO

lbbonline.com, 2 months, 1 week ago

Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director

Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of chief creative officer, TBWA\China with immediate effect.&nb... Read more

Creative

Ogilvy's Costa Cruises Campaign Offers New Vision for China’s Travel Market

Ogilvy & Mather Asia Pacific, 2 months, 1 week ago

Ogilvy campaign highlights the cruise company's unique inter-generational offering

Ogilvy has created a new campaign for Costa Cruises, with an immersive, experience-based approach that marks a dramatic departure from category con... Read more