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Hires, Wins & Business

Imagination Appoints John Steere as Managing Director in China

lbbonline.com, 1 month ago

John previously held leadership roles at Yooya, McCann, Saatchi X, Visa and Gartner

Global experience agency Imagination, today announces the appointment of John Steere as Managing Director for China.In the new role, Steere will be... Read more

Hires, Wins & Business

TBWA\China Launches New Production Arm - BOLT

TBWA Worldwide, 1 month, 1 week ago

BOLT is part of the TBWA collective with offices in the US, Netherlands, France, Singapore, Hong Kong, Australia, New Zealand, and now China

TBWA\China has launched BOLT, a new production arm to focus on agile video production to cater to the growing need for fast, cost effective but hig... Read more

Creative

Carabao Transforms Regular People into Supermen for New Chinese Market Campaign

BBH Shanghai, 1 month, 2 weeks ago

BBH China's campaign uses real life situations and characters to depart from traditional campaigns in the extreme sports and adventure category

BBH China has rolled out a new integrated campaign for Carabao, a global energy drink brand, following its appointment earlier this year.Launc... Read more

Creative

Ariel Costa Directs Dark Anime Thriller for Siemens China

Final Frontier, 1 month, 2 weeks ago

The film is a new creative direction for Siemens in China and further demonstrates the rising demand for animation in the world’s second largest advertising market

Siemens released its new film this week, a dark anime short created by R/GA Shanghai, produced by Final Frontier and directed by Ariel Costa.The fi... Read more

Creative

Final Frontier Delivers Unreal Visually-Disrupting Beauty Fashion Film for Sephora China

Final Frontier, 1 month, 3 weeks ago

Film combines digital and practical effects to create an uncanny effect that makes the viewer unsure of what is real and what is fake

French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye can... Read more

Hires, Wins & Business

Wavemaker China Appoints New Chief Strategy Officer

Wavemaker, 2 months, 1 week ago

Christina Lu brings 18 years of digital experience, including senior roles at Wunderman/Agenda, OgilvyOne and more to the role

Wavemaker China has named Christina Lu as its new CSO. At Wavemaker China, Christina will lead and develop the strategic and creative business... Read more

Creative

Ogilvy's Eye-Catching Print Campaign for Korean Air Entices Visitors to the Region

Ogilvy & Mather Asia Pacific, 2 months, 1 week ago

Print campaign uses modern Korean design aesthetic to promote travel to the country

Ogilvy has created a new brand platform, “Go Korean”, for Korean Air, reinventing the flag carrier’s image for a global audience, with a fresh new ... Read more

Hires, Wins & Business

Wieden+Kennedy Shanghai Wins IKEA China Creative Account

lbbonline.com, 2 months, 1 week ago

Agency will be responsible for national integrated campaigns, store opening campaigns, as well as digital, social and retail communications

Wieden+Kennedy Shanghai is appointed by IKEA as its lead creative agency following a multi-agency pitch. Over the next two years, the agency w... Read more

Your Shot

Your Shot: Delving into the Making of the Grainmen’s Quirky Quest

Stink, 2 months, 3 weeks ago

Stink director Nieto tells LBB's Laura Swinton about the spirituality of his bizarre Chinese food ad and why he loves working in the Middle Kingdom. Plus he shares some brilliant behind-the-scenes pics

“In a previous life, I was Chinese.”For many non-Chinese people, the Middle Kingdom can feel like another world, but the first time Colombian direc... Read more

The Essential List

The Essential List: Josephine Pan

FCB APAC, 2 months, 3 weeks ago

The CEO of FCB Shanghai on classic literature, a penchant for cream, and her love of putting on her dancing shoes and getting down with some swing

The CEO landscape in China is, it’s fair to say, traditionally pretty male-dominated and also pretty expat-dominated. A woman and a local of Shangh... Read more