Canon - See Impossible

06/07/2015

Taylor James

Creative Production Studio

New York, USA

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06/07/2015

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Credits

Working with agency Grey, Taylor James produced this print and digital campaign for the new Canon Exploded lens camera with the tag line ‘See Impossible’. This was the first time Canon had broken down a camera for the public. We shot the individual pieces in house, including the talent, with our own photographer whilst also doing the CGI, Motion graphics and Retouch. This was a 360 degree production – Taylor James developed a very efficient pipeline which meant once the print updated the retouch elements they propagated through to the motion scenes. We created assets for print and digital, providing the client with a huge array of deliverables for Instagram, Facebook, web banners and print publications.

About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.

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