As sponsor of Real Sociedad FC, REALE wanted to ensure the support the team receives from their fans at every match. The goal was to increase the number of visitors to Reale's branches all over the country and increase awareness of Reale among Real Sociedad's fans. The best way to ensure the cheering of the supporters is to "insure" their throats. Therefore, we developed a specific and unique product for this purpose -- Reale Honey, 100% Real Sociedad FC honey. Bees feed on blue and white flowers, Real Sociedad's colors, and watch the club's incredible matches. Honey was collected by Real Sociedad players and presented to fans at Reale branches, nation-wide.