senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Reale Honey

27/05/2015
Advertising Agency
New York, USA
24
Share
Credits
Brand
As sponsor of Real Sociedad FC, REALE wanted to ensure the support the team receives from their fans at every match. The goal was to increase the number of visitors to Reale's branches all over the country and increase awareness of Reale among Real Sociedad's fans. The best way to ensure the cheering of the supporters is to "insure" their throats. Therefore, we developed a specific and unique product for this purpose -- Reale Honey, 100% Real Sociedad FC honey. Bees feed on blue and white flowers, Real Sociedad's colors, and watch the club's incredible matches. Honey was collected by Real Sociedad players and presented to fans at Reale branches, nation-wide.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).