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Group745
Group745
Group745
Group745
Group745
Group745

Extinct

27/05/2015
Advertising Agency
New York, USA
4
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Credits
Brand
In 2014, WWF's annual Living Planet Report stated that the animals of the world are doing worse than ever. The statistics were scary. To be able to turn things around, WWF needed to get the message out. Piano playing cats and sneezing pandas. People love to watch and share movies of cute animals. In fact, more than 11,700,000 videos appear on YouTube when you search for "animal". We posted online videos with titles like "Cute Pandas Dancing", "Polar Bears Hugging" and "Lovesick Gorillas". These titles along with cute thumbnails appeared when you searched for "animals". But once you clicked to watch the videos, all you got was a black screen with messages like: "This content is no longer available due to the deforestation of the world" or "... due to illegal wildlife trade".
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).