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Group745
Group745
Group745
Group745
Group745
Group745

Engine Experts Experience

27/05/2015
Advertising Agency
New York, USA
11
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Credits
Brand
We had to find a memorable way to educate mechanics, counter staff and prospective customers on what makes each Castrol Oil variant unique, and not only to understand Castrol Oil, but to love it. Introducing the Castrol Engine Experts Experience, an explosive interactive outdoor roadshow featuring a world first -- 3D Projection Mapping Cinema in a truck that educated and inspired throughout South Africa.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).