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Group745
Group745
Group745
Group745
Group745
Group745

Gatorade - We Love Sweat

14/05/2015
Advertising Agency
Los Angeles, USA
33
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Credits
In Gatorade's “We Love Sweat” Campaign from TBWA\Chiat\Day LA, the brand makes it clear their love for the kind of sweat that comes out when greatness goes in. This isn't everyday sweat - this is sweat as a sign of achievement. As the sports brand that’s been fueling athletes for over half a century, Gatorade knows that athletes see sweat differently. And they honor the sweat that makes us stronger with a film that leverages a unique perspective of sweat at a macro level. It shows the great potential of sweat that propels JJ Watt, Serena Williams, April Ross or Usain Bolt is the same that can push a high school athlete to new potential. And who better to deliver this declaration of sweat than the voice of Michael Jordan himself
About TBWA\Chiat\Day LA
At TBWA\ we have two key philosophies: Disruption and Media Arts.

Disruption is the art of challenging conventional wisdom and overturning assumptions that get in the way of imagining new possibilities and and visionary ideas.

Disruption is about finding brand ideas that create growth.

Media Arts is about defining how those ideas can thrive in the world.

Media Arts is practice, not a theory. It is about creating meaningful brand connections and managing a brand's behavior in media and the world.

And when we say media, we mean any space between a brand and the audience.

When you bring your brand idea alive in the right medium to an audience tuned in and open to your story, then you're not creating advertising. You're creating meaning.

That's Media Arts.