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Group745
Group745
Group745
Group745
Group745
Group745

Shop Elsewhere

05/05/2015
Advertising Agency
New York, USA
61
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Credits
Hong Kong is a fashion-forward city filled with the world's largest brands. For independent designers, it's tough to compete. We were asked to give them a new approach to business that would help increase exposure and reach new clients. We created SHOPELSEWHERE, a collaborative movement where to compete against the big brands, independent labels recommend each other. Designers match products and, for each combination, create a unique QR code. After purchase, customers scan the code to discover items they may also like.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).