Hong Kong is a fashion-forward city filled with the world's largest brands. For independent designers, it's tough to compete. We were asked to give them a new approach to business that would help increase exposure and reach new clients. We created SHOPELSEWHERE, a collaborative movement where to compete against the big brands, independent labels recommend each other. Designers match products and, for each combination, create a unique QR code. After purchase, customers scan the code to discover items they may also like.