senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Little Masters Series

05/05/2015
Advertising Agency
New York, USA
104
Share
Credits
Brand
Hamleys, India's exclusive distributor of Lego, commissioned the "Little Masters" series to remind parents of the need to develop creativity and imagination in children. In an era when kids lean toward digital devices and follow preconceived story lines, we wanted to go back to basics and show how just a few colored Lego bricks can help us imagine. Some of the greatest masterpieces in history were reinterpreted through Lego's extensive range of colors. Meticulously arranged to create the illusion of the famous works of Van Gogh, Magritte, Da Vinci and Wood. Gaining recognition and huge amounts of attention online and in store, they have been a consistent reminder of that "little master" that is inside us all.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).