Fanicure
Women love football, too. But somebody forgot to tell the beauty industry. Until COVERGIRL partnered with the NFL, that is. To help create awareness for this first-ever association, we created #Fanicure. We shared team-inspired looks on COVERGIRL.com and social networks, showing women how to create them. NFL "fanicure," and "nailgating" events brought the buzz to the stadium all season long, including Super Bowl XLVIII.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).