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Avis Car Rental: What Drives You

Avis Car Rental launched a new marketing campaign, “What Drives You," featuring several celebrated entrepreneurs sharing their stories of success, and what drives them to achieve their goals. TOMS founder Blake Mycoskie, GILT cofounders Alexis Maybank and Alexandra Wilson and the creator of TV franchise CSI Anthony Zuker are a few of the entrepreneurs profiled in the campaign's documentary-style videos, which can be found at People can share their own success stories on the Avis Facebook page for a chance to win a new BMW 238i and one-on-one professional mentorship from three of the entrepreneurs featured in the campaign. Follow the conversation online by using #WhatDrivesYou.

Creative Agency

Account Director: Jenny Clark, Emily Castelli

Account Executive: Alex Vetrano

Art Director: EJ Lee

Copywriter: Noel Nickol

Creative Director: Gene Campanellli, Peter Powell

Producer: Rondell Wescott

Music and Sound

Music Production: Junto Sounds

Producer: Dustin O'Halloran


Editor: Eric Argiro, Andrew Doga

Post Production / VFX

Post Production House: The Mill

Production Company

Director: John Bregel, Bess Kargman, Chris Floyd

Production Company: Variable, Point Blank