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Daintree 'Shred of Decency'

Piranha Bar is all about equality, so we were delighted to team up with Rothco to create this gorgeous animated video for Dublin's Daintree Paper in the run up to the Marriage Equality referendum here in Ireland. Sometimes the most powerful messages stem from wonderfully simple ideas. The ingenious 'A Shred of Decency' campaign spreads the love, transforming homophobic literature into beautiful heart-shaped confetti to raise awareness as well as money for Yes Equality.

Creative Agency

Creative Agency: Rothco

Copywriter: Shane O'Brien

Art Director: Stephen Rogers

Executive Creative Director: Alan Kelly

TV Producer: Jessica Derby & Stevi Russell

Designer: Heather Judge & Ste Rogers

Post Production / VFX

Post Production Company: Piranha Bar

Producer: Aileen Heavey

2D Lead: Conor Whelan

Animation: Conor Whelan

Category: Corporate and social, Social

Genre: Animation