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Luis Moreno Helps Lexus Redefine Luxury

The Lexus RX is getting a complete redesign, with the help of editor Luis Moreno. The bestselling model for the brand made its debut on April 1st, 2015 with the 2016 Lexus RX, and a shiny new video is heralding this new beauty. Moreno slowly teases the details of the luxury sport utility vehicles: sleek flashes of the new chiseled body style, slow pans of the completely new interior. Paired with cuts to a high class trio in monochromatic rooms, Moreno has the entire spot dripping with style. Style and luxury are Moreno’s signature, and they are perfectly synced in this expressive video. The 2016 Lexus RX redefines luxury, and Luis Moreno leads the way.

Creative Agency

Creative Agency: Team One

Copywriter: Amanda Abrams

Art Director: Ryan DiDonato

Associate Creative Director: Ryan DiDonato, Amanda Abrams

Senior Producer: Beth Hagen

Production Company

Director: Jonas Akerlund


Edit Company: jumP

Editor: Luis Moreno

Edit Assistant: David Johnston

Producer: Betsy Beale

Post Production / VFX

Colourist: Dave Hussey @ CO3

Visual Effects: A52


Music Production: Yessian

Category: Automotive, Cars