Luis Moreno Helps Lexus Redefine Luxury
The Lexus RX is getting a complete redesign, with the help of editor Luis Moreno.
The bestselling model for the brand made its debut on April 1st, 2015 with the 2016 Lexus RX, and a shiny new video is heralding this new beauty. Moreno slowly teases the details of the luxury sport utility vehicles: sleek flashes of the new chiseled body style, slow pans of the completely new interior. Paired with cuts to a high class trio in monochromatic rooms, Moreno has the entire spot dripping with style.
Style and luxury are Moreno’s signature, and they are perfectly synced in this expressive video. The 2016 Lexus RX redefines luxury, and Luis Moreno leads the way.
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata.