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UnitedHealthcare "Our Song"

UnitedHealthcare's new campaign created by Leo Burnett Chicago humorously explores the many ways a person can end up in the complicated health care system by illustrating different injury codes that exist in the system through an integrated TV, social media, OOH and radio campaign.

Creative Agency

Creative Director: Vince Cook, Colin Selikow

Copywriter: Jeanie Caggiano

Art Director: Amanda Butts

Executive Creative Director: Jeanie Caggiano

Chief Creative Officer: Susan Credle

Music Supervisor: Chris Clark, Jocelyn Brown

Executive Producer: Mary Cheney

Team Manager: Kevin Brown

Strategy Director: Sue Broverman

Business Manager: Elevna Dowd

Account Management: Thy Barnes

Account Manager: Sarah Smith

Account Director: Leslie Meredith, Jason Reno

Production Company

Production Company: Furlined

Director: Will Speck, Josh Gordon

Editorial & Online: Whitehouse Post - Matthew Wood

Post Production / VFX

Post Production Company: The Mill