AGENCY: SEK / FRONT DESK
CLIENT: JAFFA
DIRECTOR: MISCHA ROZEMA
PROD. COMPANY: POSTPANIC
Mischa Rozema shows his happy side with a television commercial commissioned by Helsinki agency Sek. Using a blend of animated vintage graphics from the JAFFA brand and a live action shoot at the studio of 85 year old graphic designer Erik Bruun, the mixed media spot celebrates the man responsible for all the iconic logos and posters. The spot won best Finnish television commercial of the year at the prestigious Finnish Art Directors Club Awards.