Asics - Running Expansions

AGENCY: AMS WORLDWIDE CLIENT: ASICS DIRECTOR: MISCHA ROZEMA PROD. COMPANY: POSTPANIC This surreal, dreamy, one-minute film directed by Mischa Rozema, was the focus of an ASICS online campaign. A mixture of live action and CG, the action begins in slow-motion; breaking down the experience and emotion of an early morning run. The hundreds of individual elements that make up an ASICS running shoe, in magnified form, are shown moving through a beautifully lit forest.