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Space at home is always an issue, especially in this part of the world where apartments are getting smaller and people tend to live in multi-generation homes. BBH Asia Pacific helped to give a few IKEA customers storage solutions to improve their home life in a series of online films.


Head of Marketing: Tze Kuen Yeong

Creative Agency

Copywriter: Angie Featherstone / De Neng Lim

Art Director: Eirma Webster / Marcus Yuen

Producer: Daphne Ng / Bhavna Shivayogimath

Executive Creative Director: Scott McClelland

Head of Planning: James Sowden

Social: Josie Khng

Category: Retail and restaurants , Retail stores

Genre: Digital, People