AXE GENIUS FILM – HOW TO KISS
A fun campaign for Axe, aimed to reach its target market via Google search.
BBH Asia Pacific created content that addressed the top 10 ‘how to’ searches by the Axe target market. So whatever they look for, there was a relevant Axe answer for them.
Their top searches? How to Kiss?, How to lose weight? How to make money? Naturally!
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