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Group745
Group745
Group745
Group745
Group745
Group745

NIKE RUN JAKARTA

11/03/2015
Advertising Agency
Singapore, Singapore
176
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Credits
Brand
Agency / Creative
Jakarta is a difficult city to run. Nike needed to take away peoples excuses. Taking Nike’s motto of “If you have a body, you are an athlete” one step further; “If you have a street, you have a running track”. BBH Asia Pacific encouraged runners to bajak (hack) the city for running, painting distance markers, racing lanes and motivational messages to get them going.
About BBH Singapore

What it’s like to be a blacksheep or a client.

Join us as a blacksheep and you’ll find yourself part of a tight-knit band of people committed to doing the very best work they can for their clients.

While we abhor the ‘yes man’ mentality of some agency cultures, you’ll also discover that we don’t subscribe to the cult of self-indulgent creativity either.

Instead, we see creativity as one of the most powerful levers available to the brands we work on. We’re not much interested in scam or ‘initiative work’ – we want to do the big stuff, that has a genuine impact. Work that gets noticed in the real world.
Built on strong strategic foundations we aim to help clients make a bigger, more productive leap than they might feel they can elsewhere.

Work with us as a client and we hope your business will benefit profoundly from this culture. 

We can’t guarantee that it will always be the easiest or shortest of roads, but we can guarantee that it will be a rewarding, productive one.

You’ll find a bunch of opinionated, energetic people from all disciplines who want to work closely with you to achieve the ambitions you have for your brand.