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Group745
Group745
Group745
Group745
Group745
Group745

Australian Unity 'Your Body'

25/02/2015
Production Company
Alexandria, Australia
2
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Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Directed by Photoplay’s Husein Alicajic, this campaign presents an edgy new direction for the Australian Unity brand whilst highlighting that their customers have the freedom to choose their own individual health providers. The TV campaign creates a match cutting narrative underscored by a driving, energetic track, to tell the story of several different people unified in their commitment to training and pushing their body further from dawn to dusk.
About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process.