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McDonald's "Pay With Lovin'"

05/02/2015
Advertising Agency
Chicago, USA
18
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S. Customers who enter participating McDonald’s restaurants at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 each day will be selected at random to participate. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment. McDonald’s is also encouraging people to share their Lovin’ experiences and join the conversation by following @McDonalds or by visiting McDonalds.com.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.