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JELL-O "Faces"

JELL-O is launching a new advertising campaign “Made With JELL-O-V-E” created by Leo Burnett Chicago. The campaign is driven by the insight that JELL-O has a special ability to bring families together. This is the first campaign for JELL-O created by Leo Burnett after winning several Kraft brands last November. The new TV spot “Faces” shows JELL-O creations decorated to make faces—animal face, smiley faces, faces on pudding and faces on gelatin. Each face is unique, but share one thing in common—a smile. The campaign inspires people to be spontaneous and creative with JELL-O by showing 101 ways to use it. People can go to http://www.Jello.com/ to discover, pin and like the "101 ways to make you smile." The integrated campaign consists of TV, digital online video, social media and influencer programs.

Advertiser

Advertiser: Kraft

Brand: JELL-O

Creative Agency

Account Director: Kristina Lenz, Kristin Ware

Account Executive: Kristine Sassorossi

Art Director: JB Becker

Associate Creative Directors: Alan Shen, Chris Walker

Chief Creative Officer: Susan Credle

Copywriter: Jim Bernardin

Creative Director: Sarah Block, Keith Wisniewski

Digital Producer: Stephen Clark

Executive Creative Director: Charley Wickman

Executive Producer: Tom Keramides

Interactive Director : Luke Reed, Chad Emerson

Music Supervisor: Chris Clark

Operations: Katie Hammond

Social: Daniel Craig, Jenny Lapp, Lindsey Lewis

Strategy Director: Pushpa Gopalan

Music and Sound

Sound Mix: John Binder

Offline

Edit Company: Optimus

Editor: Deb Schimmel

Post Production / VFX

Colourist: Mike Matusek

Post Production House: NoLo Digital Film

Production Company

Director: Mac Premo

Photographer : Florian Stadler

Production Assistant: Lynn Gagne

Production Company: Supply & Demand