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MLA 'Richie's BBQ'

12/01/2015
Production Company
Alexandria, Australia
12
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Credits
Brand
Agency / Creative
Media
Production
Editorial
Music / Sound
Legendary Australian cricketer and commentator Richie Benaud has enlisted the help of Lambassador Sam Kekovich and a plethora of national icons from through the ages to encourage Aussies to get together over lamb on Australia Day. In the annual Australia Day lamb commercial, directed by Australian director Tom Noakes - who was a finalist in the Doritos 'Crash The Super Bowl' competition last year - Benaud captures the spirit of our national day by doing what we believe every Aussie should be doing on Australia Day; organising a big lamb BBQ and a game of backyard cricket.
About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process.