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MLA 'Richie's BBQ'

Legendary Australian cricketer and commentator Richie Benaud has enlisted the help of Lambassador Sam Kekovich and a plethora of national icons from through the ages to encourage Aussies to get together over lamb on Australia Day. In the annual Australia Day lamb commercial, directed by Australian director Tom Noakes - who was a finalist in the Doritos 'Crash The Super Bowl' competition last year - Benaud captures the spirit of our national day by doing what we believe every Aussie should be doing on Australia Day; organising a big lamb BBQ and a game of backyard cricket.


Brand: MLA

Creative Agency

Creative Agency: The Monkeys

Executive Creative Directors: Scott Nowell

Managing Director: Matt Michael

Producer: Jade Rodriguez

Media Agency

Media Agency: UM

Music and Sound

Composer: Damian De Boos-Smith


Edit Company: FSM

Editor: Stuart Morley

Production Company

Director: Tom Noakes

DOP: James Brown

Producer: Belinda Dean

Production Company: Photoplay Films

Genre: Comedy