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Kellogg's "Tomorrow"

19/12/2014
Advertising Agency
Chicago, USA
34
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Kellogg's new advertising campaign, "Tomorrow," created by Leo Burnett Chicago, makes nighttime its new canvas. It invites people to think about cereal at a new time and in a completely different way. With hyperbolic dramatizations of cereal falling in slow motion against a stark black backdrop and with a hush-toned voiceover, the TV spot elicits a visceral appetite for cereal at an all new time--when people prepare for the day ahead. The cereal bowl is romanticized in an unsuspecting moment when the sun comes out from behind and is meticulously scored with the iconic voice of Annie from the original Broadway recording of "Tomorrow." The spot concludes with the invitation, "See you at breakfast." A breakfast that Leo Burnett himself called, the "sunshine breakfast."
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.