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Webex - The sound of Webex: a future-forward marriage between human and tech

Webex
19/01/2023
Music & Sound
Amsterdam, Netherlands
18
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The sound of Webex: a future-forward marriage between human and tech

About Webex
Webex provides best-in-class tools for web and video conferencing, and communication as a service. They create a rich environment for users to experience collaboration in an interactive and seamless way.

Brief
In Webex’s new rebrand initiative together with AKQA, the idea was to enhance the Webex experience through sound, which is where Amp.Amsterdam came in. We wanted to marry the sound of future tech and flawless functionality with human warmth and a friendly tone of voice. We set out to create a set of sonic guidelines, and a suite of key sounds to be used across the Webex App, Webex Room OS, and Webex devices.

Execution
To make the suite of sounds Amp.Amsterdam worked in a framework we called ‘Human Flow’: it combines organic elements to a future-forward sound palette. All while using certain practical rhythms, which are especially audible in the outgoing and incoming call sounds. The resulting sounds represent the new Webex visual design: The Webex visual logo creates a sense of motion, depth, and a coming together of a double helix: human and tech in perfect harmony.

Listen to the full sound suite here.

About Amp.Amsterdam // The Sonic Branding Company

Sound at the speed of culture

Amp.Amsterdam // The Sonic Branding Company, with offices in Amsterdam and New York,  is a music and sound partner for brands, ad agencies, and production companies.

Amp.Amsterdam develops sonic identities for brands, produces and licenses music for commercials and films, is a sound design and audio post-production company, and manages music rights. Amp.Amsterdam works for brands like Webex, Zespri, Bol.com, Gojek, Coca-Cola, Albert Heijn, Greenpeace, and Audi.

Utilizing its global network in the music industry and its partnership with Universal Music Group, Amp.Amsterdam is a conduit that brings the best songs, artists, composers, producers, and studios from every corner of the world to any project or client.

Together with our strategic partner Ambassadors we deliver integrated creative services on sound and image.

Please contact our Brand Client Manager Maurice Paans for any questions or requests.