Wendy's #BBQ4merica
To help launch Wendy’s new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility.
It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now.
Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy’s three new BBQ Pulled Pork menu items.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).