VMLY&R, 3 years, 11 months ago
To help launch Wendy’s new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility.
It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now.
Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy’s three new BBQ Pulled Pork menu items.
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