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Talk Talk X Factor Sponsorship - Sammy Rawal

One of seven idents that feature content pulled in from an advanced app, ‘Mix-Off’, which pushes the boundaries of smartphone technology, enabling TV viewers to create their own music videos at home, with a real made-in-studio feel. The best mixes will then be broadcast to the nation during the show’s ad breaks. The music video concepts were directed by Sammy Rawal.


Advertiser: Talk Talk

Creative Agency

Account Director: Kristie Thistlethwaite & Will Oakes

Account Manager: Phillipa Leyshon & James O'Reardon

Creative Agency: CHI & Partners

Business Director : Fern Nott

CEO: Nick Howarth

Creative: Matt Searle & Sarah Levitt

Creative Director: Micky Tudor / Chad Warner

Digital Producer: Mikey Bramich

Executive Creative Director: Jonathan Burley

Executive Producer: Nicola Ridley

TV Producer: Deji Odulate

Digital Production Company

App/Digital Production: MPC Creative


Edit Company: Final Cut

Editor: Dan Sherwen

Post Production / VFX

3D Artists: Rune Mansson & Emeric Larochette

3D Lead Artist: Alastair Ford

Colourist: Kai Van Beers

Post Production House: MPC

Producer: Luke Raffety

Production Company

Director: Sammy Rawal

DOP: Dennis Madden

Executive Producer: Rory Fry

Producer: Phil Barnes

Production Company: Believe Media

Category: Internet, Utilities