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Talk Talk X Factor Sponsorship - Sammy Rawal

One of seven idents that feature content pulled in from an advanced app, ‘Mix-Off’, which pushes the boundaries of smartphone technology, enabling TV viewers to create their own music videos at home, with a real made-in-studio feel. The best mixes will then be broadcast to the nation during the show’s ad breaks. The music video concepts were directed by Sammy Rawal.


Advertiser: Talk Talk

Creative Agency

Creative Agency: CHI & Partners

Executive Creative Director: Jonathan Burley

Digital Producer: Mikey Bramich

TV Producer: Deji Odulate

Creatives: Matt Searle & Sarah Levitt

Executive Producer: Nicola Ridley

CEO: Nick Howarth

Production Company

Production Company: Believe Media

Executive Producer: Rory Fry

Director: Sammy Rawal

DOP: Dennis Madden

Producer: Phil Barnes


Edit Company: Final Cut

Editor: Dan Sherwen

Post Production / VFX

Post Production Company: MPC

Colourist: Kai Van Beers

Producer: Luke Raffety

3D Lead Artist: Alastair Ford

3D Artists: Rune Mansson & Emeric Larochette

Digital Production Company

App/Digital Production: MPC Creative

Category: Internet, Utilities