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NotontheHighStreet.Com "Couplets"

Looking at this very charming 60 second film, you may think that everything is in camera and it mostly is… mostly. Marrying Filament's digital matte painting and compositing talents, it rebuilt the opening shot and relocated the red boat from the Docklands to a fictional coastal town. For the end shot, the CG team worked through several bird flocking simulations to offer a selection of forms until the shape and flight paths were simplified to form a stylised heart. Subtle tweaking in various shots included quietly stabilising a closeup of Tom’s hand holding Ruth’s necklace, and making the inscription legible. In addition to the main 60″ film, Filament delivered two 30″s and three 10″s within the same timeframe. ‘Couplets’ was the first job started and delivered in Filament’s new home on Newman Street, fully utilising its new Flame, Flame Assists, Mayas and lightening fast fibre infrastructure.


Advertiser: NotOnTheHighStreet.Com

Creative Agency

Creative Agency: WCRS

Creative Director: Chris Ringsell

Planner: Elisa Edmonds

Producer: Louise Bonnar

Account Manager: Emma Marsland, Kevin Smith

Creative: Katy Hopkins, Steve Hawthorne

Media Agency

Media Agency: M2M

Production Company

Production Company: Blink

Director: Jonathan Herman

Producer: Georgina Fillmore


Edit Company: Marshall Street Editors

Editor: Tim Thornton-Allan

Post Production / VFX

Post Production Company: Filament Post Production Ltd

Producer: Laura Roderick

Flame: Hani AlYousif

Flame Assist: Jamie Crofts

DMP: Dave Gibbons

CG: Rich Nelson & Penny Shaw


Sound Engineer: Will Cohen

Sound Design: String and Tins

Category: Online retailers, Retail and restaurants

Genre: Visual VFX