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More science. Less fear. | Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering Cancer Center introduced its first new creative campaign in nearly two decades: More Science. Less Fear. The campaign aims to address the fears surrounding cancer while highlight advancements in care and research.


Advertiser: Memorial Sloan Kettering

Chief Marketing Officer: Avice Meehan

Brand Manager: Pamela Leichter

Producer: Joseph Fruhman

Creative Agency

Creative Agency: Pereira & O'Dell

Strategist: Anna Bedineishvili

Executive Creative Director: Dave Arnold

Chief Creative Officer: PJ Pereira

Head of TV / Production: Tennille Teague

CEO: Andrew O'Dell

Managing Director: Cory Berger

Strategy Director: Mike Lewis

Account Manager: Joelle Hadaya

Creative: Alexei Beltrone, Jake Dubs, Jay Marsen, Gary Lee

Account Director: Carey Cwieka

Media Agency

Media Agency: Mediastorm


Composer: Nicholas Wright

Executive Producer: Eric Johnson

Producer: Winslow Bright


Animation Company: Elastic

Director: Leanne Dare

Executive Producer: Jennifer Sofio Hall

Producer: Yi-Jen Liu, Heather Johann

Animator: Jeffrey Jeong, Steven Do, Alan Chen, Trix Taylor, Aly Tain, Michael Relth, Taekyu Kim, Henry DeLeon

Illustrator: Lynn Cho, Gyum Heo

Category: Associations, Corporate and social

Genre: PR, Print, Strategy/Insight