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Walkers - Blindfold Taste Test

11/08/2014

AMV BBDO

Advertising Agency

London, UK

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11/08/2014

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The Great British public will see Gary Lineker unveil Walkers 6 new finalist flavours for their Do Us a Flavour campaign. In a parody of blind taste tests, we see Gary challenge blindfolded participants to try the crisps and the dishes they were inspired by and see if they can tell the difference. There are six new ads, supported by Digital, Social and Outdoor activity. Each ad focuses on one of Walkers new flavours - Cheesy Beans on Toast, Hotdog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Sizzling Steak Fajita, Chip Shop Chicken Curry and Ranch Raccoon. In the Ranch Raccoon ad he challenges someone to taste test the flavour compared to a real life raccoon. After feeling and smelling the animal, the courageous volunteer takes a crisp and eats it exclaiming that he thinks that the crisp is actually the real thing, much to Gary’s dismay. The first airing is tomorrow night. The six finalist flavours are now on shelf and up for public vote at walkers.co.uk, one of which will be crowned the UK’s first Flavour Millionaire and scoop the £1million prize.

About AMV BBDO

AMV BBDO is the biggest agency in the UK by billings and has been for 21 years running. But being big doesn’t slow us down.

Being big brings us the best creative talent in the business, and we’re proud to be #1 Creative Agency in the UK #2 Creative Agency in the World and have created #2 Campaign in the World for Libresse Bloodnormal. (WARC 100/Gunn Report)

We work closely with our client partners to propel their businesses forward, and we have the longest consecutive run of Golds in the history of the IPA Effectiveness awards.

We work with 28 clients and 66 brands domestically and internationally. Leaders like BT and challengers like Virgin. Household names like Mars and new players like iZettle.

Our global crowd-sourced production platform Flare Studio offers brands new ways to create content – and we’re continuously building on our offering of modern, diverse capabilities.

AMV’s new dynamic management team, headed up by our leaders Sarah Douglas & Alex Grieve, drive both our agency and the industry, with a huge focus on diversity, inclusion, gender parity and mental health.

We’re breaking new ground in winning more global awards for our work than any other UK agency, to fly the flag for UK advertising around the world.

But above all, our people continue to thrive from our belief that happy people make great work.

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