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Claire Maguire ‘Monoliths’

12/02/2014
Creative Production Studio
New York, USA
5
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Credits
The TJ team really enjoyed working on this music video for debut artist Clare Maguire, “Ain’t Nobody”. Working through Flynn Productions and The Mill, we were asked to create the monoliths featured in the video built entirely in CGI. After having received the original monolith models we re-developed the shader ourselves since it lacked in detailed texture and contrast. We went back to the original references and found suitable marble textures that would give the monoliths surface more interest. When lighting them we tried to pick out pings and highlights on the smooth edges so that the shapes and volumes would come through, as well as maintaining the environment’s true lighting. Experimenting with the different HDRIs also gave the objects more interest and detail. Utilising our in-house retouch team, they were able to prepare the ‘hole’ elements to be tracked onto the ground where we then comped the monoliths into the shots. Normal passes helped us to pick out different faces of the objects and colour-correct accordingly, giving the volumes a three-dimensional quality, which it originally lacked. Finally, The Mill sent us video elements featuring ground displacements, rolling debris and dust, which were shot on green and black screens. When added to the mountainous slopes and to the rocks within the environment they brought realistic dynamics to the shots and proved to be very useful for creating interaction between the CGI and the live action environment in an otherwise quite static scene. Video courtesy of www.facebook.com/claremaguiremusic
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.