Working once more with Y&R, San Francisco, TJ was commissioned through SunGard; one of the world’s leading software and technology service companies, to produce four different images for their global print campaign. The team was supplied with a couple of images depicting different scenarios directly correlating to SunGard’s services; financial services set in a stock exchange room, higher education- a classroom scene and a general office for their availability services. TJ’s retouchers then had to create multi-part comps of individual letters spelling out SunGard as objects in the various scenes.
When the agency approached us later to create the online animation, we were able to re-use the print assets and re-create an animation in CGI, cutting down on time and costs for the client. Re-using assets allows us to keep the quality of the work consistent across mediums, making for a more cohesive campaign.