Spectrum - Monsters "Charades"
This competitive campaign stayed classy. It’s smart, funny and, while it was conceived as purely competitive, it became an under-the-radar brand campaign. It’s now the most successful campaign in Spectrum history at shifting brand approval.
Something Different is a full-service creative shop founded on ‘humanness’. We take vast, complicated business problems + what customers care about and translate them into human solutions, the sweet spot that solves both.