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Ask a Timbit

Sidney Crosby and Nate MacKinnon teamed up with Tim Hortons® to ensure that fun remains at the heart Canada’s unofficial national sport – hockey. They asked the littlest Timbits players for ideas on how to make hockey more fun.

Client (Company): Tim Hortons

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Group Creative Directors: Catherine Allen, Ian Simpson

Art Director: Kevin Sato, Rose Sauquillo

Writer: Vinay Parmar

Account Team: Hilary Roberts, Lauren Boultwood, Anjelica Kapetanos

Strategic Planner: Maxine Thomas, Liam Brown, Stephanie Gyles

Agency Producer: Rebecca Adams, Christine Taranco

Clients: Paloma Azulay, Jana Goodbaum, Samantha Finkelstein, Chris Wakefield, Rob Forbes, Markus Sturm, Axel Schwan, Mike Hancock, Jane Almeida, Sarah McConnell, Jenni McIsaac, Rochelle Menezes

Media Agency: Horizon

Media Agency Planner: Robyn Van Driel, David Mear

French Agency: The French Shop (TFS)

Account Team The French Shop: Gabrielle Papineau

French Agency Producer: Julie Lorazo

Public Relations Agency: North Strategic

Production House: Ad Hoc Content Production Company

Director: Docter Twins

Production House Line Producer: Ian Fingland

Production House Executive Producer: Sally Leggett, Jill Godbold

Director of Photography: Jackson Parrell

Casting Director: Jigsaw Casting

Video Post Facility / Editing Company: Zulubot

Editor: Max Lawlor, Micah Rix-Hayes

Compositor / Online: Joel Osis /Alter Ego

Post Production Producer: Pallavi Joshi-Firby/Alter Ego

Colourist/Transfer: Eric Whipp /Alter Ego

Audio Post Facility/Music House: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Dan Horton