To promote Mercedes-Benz at the Canadian Grand Prix, Publicis worked with Current to create a Facebook face-tracking filter. The filter allowed the user to try on a variety of custom-designed F1 helmets. By raising their eyebrows, users had their visor snap down into place and were thrown into warp-speed, by creating a background filter with sound effects, giving the appearance of being in the driver seat of a Mercedes-AMG.
This project was produced for Publicis by Current Studios.
More from Current Studios here: https://www.currentstudios.com/
The Antipodean represents Current Studios in the USA.
Category: Automotive, Cars
Genre: Animation, In-camera effects