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Group745
Group745
Group745
Group745
Group745
Group745

INNSIDE by Melia

10/06/2019
Advertising Agency
London, United Kingdom
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Credits

Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.

The Challenge: Appeal to business travellers who want to achieve more than just business.

Our Insight: Business travellers want to switch off without entirely disconnecting. 

Our Solution: Develop a unique trend based on the 'Bleisure' trend: Work Tripping. Allow guests to move seamlessly from work, to leisure, to wellness, and back again. 




The modern business traveller wants more than just facilities and functionality. So we tapped into emerging 'Bleisure' trends to be at the forefront of experience, placing it over commodity. 





About Don't Panic

In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.

‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness


Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.


How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.


We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.


Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.