Our team of artists sculpted the talking horse and its Roman-style
charriot in 3D, then used extensive grooming, lighting and texturing to
ground it in reality. Our animation team then studied hours of reference
material, looking at the subtleties of movement a horse makes when
trotting, galloping and resting, and then applied these to our 3D horse.
We then used compositing techniques to place the horse and charriot
into the live action plates.
Animation Company: ALT.VFX
Post Production / VFX
Post Production Company: ALTVFX
Advertiser: Dr Pepper
Production Company: PRETTY BIRD
Director: Eric Wareheim
Creative Agency: Deutch LA
Category: Carbonated Drinks, Soft Drinks