• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Beard Bibs

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

 

Beard Bibs were launched in Haagen-Dazs stores and kiosks in Dubai. The unique posters invited men to put on the bib and enjoy their favorite ice cream.

Other

Illustrator: Tayfun Pekdemir

Client

Brand: Haagen Dazs

Advertiser: General Mills

Marketing Director: Sajjad Hussain

Creative Agency

Creative Agency: VMLY&R

Chief Creative Officer: Kalpesh Patankar

Associate Creative Director: Kapil Bhimekar

Senior Copywriter: Sambhav Khandelwal

Editor: Prathyush Kumar

Account Executive: Maria Jabbour

Account Management: Darine El Kaissi

Agency Producer: Shankar Chidambram