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Miller Harris

30/05/2019
Design Studio
London, UK
36
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Credits

Over the Christmas period, Britons collectively bin 227,000 miles of wrapping paper. London perfumers Miller Harris decided to take a stand against the issue by making going reusable more desirable.

Inspired by the Japanese art of furoshiki, 100% silk twill scarves became our canvas. Each features the Miller Harris wordmark as it’s never appeared before: warped, wavy and unconventional.

Thanks to the reusable designs, shipping weight was reduced by 90% year-on-year. What’s more, the scarves won over high-end consumers with sales up 24% over the festive period.

As personal as perfume, the only limit to how they can be used is their owners’ creativity. So whether it be as a gift wrap, scarf or bag, they’re set to deliver the goods far beyond the season.

About Jones Knowles Ritchie
Jones Knowles Ritchie is a design-led creative company.

Founded in 1990, we are over 300 strong with offices in London, New York and Shanghai.

We offer design and strategy teams working hand in hand across our offices to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation; and from Visual Brand Identity to brand architecture review.