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Iftar of Lights

Traditionally, Iftar is the meal with which Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Betty Crocker has been a resource for nearly a century helping home cooks to make meals special to bring families together. Looking help preserve the tradition of families coming together for Iftar, they created an experience that highlights family connection. 

 

The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. Created by VMLY&R, the tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.

Client

Advertiser: General Mills

Brand: Betty Crocker

Marketing Director: Sajjad Hussain

Production Company

Producer: Ali Azarmi

Production Company: Joy Filmz

Music

Artist: Sameer Suri

Creative Agency

Creative Agency: VMLY&R

Chief Creative Officer: Kalpesh Patankar

Senior Copywriter: Sambhav Khandelwal

Associate Creative Director: Kapil Bhimekar

Business Director: Darine El Kaissi

Account Executive: Maria Jabbour

Agency Producer: Khushi Rawat

Editor: Prathyush Kumar