Traditionally, Iftar is the meal with which Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Betty Crocker has been a resource for nearly a century helping home cooks to make meals special to bring families together. Looking help preserve the tradition of families coming together for Iftar, they created an experience that highlights family connection.
The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. Created by VMLY&R, the tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.
Advertiser: General Mills
Brand: Betty Crocker
Marketing Director: Sajjad Hussain
Producer: Ali Azarmi
Production Company: Joy Filmz
Artist: Sameer Suri
Creative Agency: VMLY&R
Chief Creative Officer: Kalpesh Patankar
Senior Copywriter: Sambhav Khandelwal
Associate Creative Director: Kapil Bhimekar
Business Director: Darine El Kaissi
Account Executive: Maria Jabbour
Agency Producer: Khushi Rawat
Editor: Prathyush Kumar