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Unleashing the Greatest Racing Spectacle on the Planet

Rule number one of great sports marketing? Don’t mess with the formula. But, some sports are all about pushing the limits. This campaign unleashed the equivalent of 16 years of additional digital content and a 10% increase in global TV audience numbers.
Client

Brand: F1

Media Agency

Media Agency: Wavemaker CS London

Creative Agency

Creative Agency: W+K

Category: Automotive, Cars