Ouma Rusks
Dip it your way
The contemporary South African farm is no longer a place of doilies and copper kudus, but a place of simplicity, honesty and charm – just like Ouma Rusks. We took consumers back to Ouma’s kitchen, the good old days (and ways) with respectful, eye-catching packaging. Boxes appeared as glass jars with life-size rusks. The glass jar, the twine and the embossed tags called out homemade authenticity, originality and rusks still made Ouma’s way.
To modernize the brand and reignite South Africa’s love for Ouma Rusks, we created ‘Dip It Your Way’. With a focus on digital, we produced a bank of entertaining, short-form content videos, as well as a campaign website, to tempt all South Africans to #DipnOuma their way and share their dipping moments.
See the Ouma Rusks galleries on our website: https://hardyboys.co.za/work/ouma
See more of our work: https://hardyboys.co.za/work
Say Hello on hello@hardyboys.co.za
We create big ideas for a connected world
We believe in big ideas that provoke, inspire and connect people. And, that the best ideas can be expressed in any medium or form.
Since 1994, we’ve been helping brands find their voices. As a team of idea generators, strategic thinkers and passionate problems solvers, we’re structured to meet the new sets of challenges facing brands today.
We’re proud to not simply be a South African agency in Durban – but a multi-faceted, African brand-building consultancy headquartered in South Africa’s only truly African city.