Augusta National golf club is one of the most prestigious and well-recognized golf courses in the world. Bank of America is a presenting partner of this historic Augusta National Women’s Amateur and partnered with Hill Holliday to create work that transcends the sport of golf by celebrating gender equity and the accomplishments of women in every arena.
The creative is specifically designed to illuminate Bank of America’s ongoing commitment to women on and off the golf course. Bank of America has a long tradition of supporting women’s economic empowerment and leadership and works every day in support of gender equality - from internal leadership and development practices to external partnerships focused on female empowerment.
The team responsible for the work is comprised primarily of women – including Andrea Smith who not only serves as Chief Administrative Officer for Bank of America but also sits as the only woman member on the PGA board.
The work, which includes broadcast, digital and paid social, celebrates women’s accomplishments in golf and beyond with a fun storyline following one girl’s single swing – and where it can lead.
Category: Banking, Finance