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TECHNOGYM - Skillathletic

SKILLATHLETIC training was born from Technogym's experience as Official Supplier to the last 7 editions of the Olympic Games and its collaboration with the best teams and sports champions all over the world. DUDE translated it into a compelling story to be told across every channel, in every part of the globe, spanning from brand manifesto and brand identity to hero content such as a video manifesto, as well as digital and social assets, all carrying the vision of this new and innovative training experience. No matter if it is your first training or if you are a professional athlete, it can be your story.

Advertiser: Technogym

Brand: Skillathletic

Creative Agency

Creative Agency: DUDE

Production Company

Director: Francesco Calabrese

DOP: Marcello Dapporto

Category: Gyms, Sports and Leisure