Using best practise SEO to help a long-established brand forge into a new market
Experian, traditionally a consumer credit reporting agency, were looking to expand into the money comparison industry which had greater potential for growth than the crowded credit monitoring sector.
The client came to ROAST to tackle this challenge limited to using only SEO and CRM channels, with all other channels continuing to focus on credit monitoring – this made it much trickier as in general campaigns deliver much better results when all channels are integrated.
Results include driving year on year clicks up by 106% on Money Comparison keywords and an increase of 47% year on year in Comparison leads.
ABOUT THE TIPI GROUP. The TIPi Group are a specialist network built on performance and profitability (Pi). With an ambition of shaping the future together, we house teams of professionals into different areas of expertise but always operate with shared values at our core. We work towards one common goal and purpose.
Our aim is to transform the fortunes of those we work with. We are continually seizing opportunities and pioneering the way, collaboratively. As one tribe. With the aim of building a strong network of like-minded people, we have created an environment in which individuals are encouraged to fulfil their true potential.
OUR VALUES. Each agency within The TIPi Group operates with the same values at their core: collaboration and authenticity, driven by restless minds and a clear purpose.
It’s important to us that we work with individuals and clients who embody these principles. The people who we work with are energetic and ambitious, with a shared entrepreneurial spirit.
We know that to be truly ‘specialist’ in your craft, you need to remain nimble and progressive. We stay one step ahead of the continual digital evolution and shape the future of that landscape.
HOW OUR AGENCIES WORK TOGETHER. We believe passion beats scale. We ensure that each agency model retains a certain size, ensuring that no one is lost in the business and that no service levels are diluted: whether that be staff, client or product. Everyone at the TIPi Group remains at the forefront of the business with a dedicated, authentic focus on our clients’ success.
Through our network, we can create specialist teams to handle our clients’ business challenges, delivering authentic integration and impactful results on every level.