A Great Advert for Britain
As part of our campaign to demonstrate how the UK ad industry benefits from the overseas talent working in the sector, the Advertising Association launched our ‘A Great Advert For Britain’ series of ads in a drive for post-Brexit access to international talent. It also included a video that celebrated the foreign colleagues working in the industry.
The campaign also included an Advertising Association report – Advertising Pays: World Class Talent, World Class Advertising – in partnership with LinkedIn, that revealed that a diverse international workforce is central to the UK’s position as a global advertising and marketing hub.
The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses, and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media, and marketing. Through the Advertising Association they come together with a single voice when speaking to policymakers and influencers.