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It is very interesting when you get to work with a piece whose fundamental value is the actors' interpretation. Instead of simply auditioning in several cities, we managed to work on the scenes with the director through previous rehearsals, but you must have tools to make sure you're going to get what you need from them. Knowing how to read the advertiser's corporate identity and working within the lines of their world is the other key to succeed in the final realization.
Client

Advertiser: Volkswagen

Brand: Volkswagen

Production Company

Production Company: The Production Club

Director: Blai Graell

Creative Agency

Creative Agency: DDB Barcelona

Category: Automotive, Cars

Genre: Comedy