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STAX

STAX teaches students an entirely new way to think and learn about investing. STAX allows students to chart their own investment strategy over a 20-year period and see how their results stack up against other students and the computer (“the market”). As the game unfolds over 20 minutes, students allocate their savings among seven distinct saving and investment choices (savings account, CDs, index funds, stocks, bonds, commodities and gold). They receive just-in-time lessons about each of these assets and some behavioral “nudges” to get them to act. Their convictions will be tested as they experience the volatility of the markets. Will they beat the market? They will have to play it to find out.

Client

Advertiser: Next Gen Personal Finance

Brand: Next Gen Personal Finance

Creative Agency

Creative Agency: McKinney

Copywriter: Jade Stoner

Art Director: Kathryn Moffitt

Producer: Colin Dwan

Chief Creative Officer: Jonathan Cude

Creative Director: Jenny Nicholson

Quality Assurance: Alec Kunkel

Associate Developer: Will Knowles

Lead Developer: Tyler Bruffy

Business Affairs: Miriam Hughes

Strategy Director: Kevin Murray

Category: Finance/insurance, Investment

Genre: Creative technology, Digital