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Genesis G70 | Brand Film | UNIT

Creative Director Tom says: Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself. With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car.

Client

Advertiser: Genesis

Brand: G70

Creative Agency

Creative Agency: DCT8

Production Company

Production Company: DCT8

Director: David Keers-Trafford

Post Production / VFX

Post Production Company: UNIT

Flame Artists: Rob Ellis

Colourist: Nick Dalby

Producer: Joanna Papayianni

Creative Director: Tom Wansbrough-Jones

Motion Designer: Gabriel Thomas

Lead Nuke: Scott Simmonds

Executive Producer: Alex Finch

Category: Automotive

Genre: Digital, Luxury, Storytelling