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Lucozade - The Next Move

Lucozade Sport's first long-form film unites a 19-year-old Londoner with his hero, Anthony Joshua. The boxing champion surprises Michael at his house and the two spend the day together, training and forming a friendship. This mini-documentary continues the brand’s "Made to move" campaign, which aims to get one million people moving by 2020, and promotes a partnership with Active Communities Network, a programme to give young people access to sports for which Michael volunteers as a coach. The work was written by Greg Ormrod, art directed by Thomas Worthington, and directed by Michel & Nico through Believe Media. See full length film at - http://www.believemedia.co.uk/work/michel-nico-lucozade-sport-anothony-joshua-b-active/

Client

Advertiser: Lucozade

Brand: Sport

Creative Agency

Creative Agency: Grey London

Planner: Antonia Tam

Strategist: John Jones

Producer: Thea Howard

Executive Creative Director: Jimmy Blom

Creatives: Greg Ormrod / Thomas Worthington

Assistant Producer: Leah Stolerman

Media Agency

Media Agency: Mediacom

Media Planners: Tom Mills / Holly Jerreat

Production Company

Production Company: Believe Media

Executive Producer: James Covill

Director: Michel + Nico

DOP: Luke Jacobs

Producer: Barty Dearden

Offline

Edit Company: Gramercy Park Studios

Editor: Matt Newman

Post Production / VFX

Post Production Company: Gramercy Park Studios

Colourist: Ben Rogers

Music

Music Company: Goldstein

Sound

Sound Company: Gramercy Park Studios

Sound Engineer: Zak Kurtha / Sam Cross

Category: Energy, Soft drinks

Genre: Action, Dialogue, Digital, Documentary, Editing, Idents, Music & Sound Design, People, Storytelling