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Xbox Design Lab Originals: The Fanchise Model


Advertiser: Microsoft

Brand: Xbox

Creative Agency

Creative Agency: McCann London

Copywriter: Jim Nilsson

Art Director: Jacob Björdal

Planner: Charlotte Walters

Chief Creative Officer: Rob Doubal and Laurence Thomson

Designer: Matthew Thomas

Senior Account Manager: Lynne Carter

Managing Partner: Sailesh Jani

Account Executive: Alice Parker

Project Director: Mandy Wilson

Head of Design: Dan Howarth

Head of Strategy: Karen Crum

Senior Project Manager: Paul Gillespie

Account Director: Tom Oliver

EVP: Rob Smith

Case Study Junior Project Manager: Anna Curtis

Creative director: Sanjiv Mistry and Jamie Mietz

Account manager: Charlotte La Torre

Digital Agency

Digital Agency: MRM/McCann

Senior Project Manager: Craig Cameron

Designer: Dan Miles

Account Lead MRM: David Smith

Production Company

Production Company: Craft/McCann

Producer: Doris Tydeman

Editor: Andrew Tusabe

Chief Production Officer: Sergio Lopez

Artworker: Nick Cook

Print Producer: Liam White

Studio Manager: Ellis Faint

Retouching: Rob McDonald

Case Study Producer: Francisco Penedo

Case Study Editor: Paul Jenkinson


Illustrator: FOREAL

Director of Communications, UK & Europe: Jess Byatt